Elena Rossini x GIPHY


GIFs of women in film


GIFs of women in other professions


million views for my 2 GIPHY channels

In September 2017 I began creating animated GIFs that showed female filmmakers. The style of each image followed the same template: the picture of a female director on set, behind the camera, with her name displayed in big bold letters, under the words “This is what a film director looks like.” The project’s mission was simple: to populate GIPHY – the world’s no.1 repository of animated GIFs – with images of female directors, in order to make them more visible, and allow people to discover them and learn their names.

Fast-forward to the present day: by now, I have created almost 200 animated GIFs of female directors and cinematographers. GIPHY has given me not one, but two official channels: in the second one, I began posting images that celebrate women and girls across professional fields: from activists, to authors, CEOs, politicians, scientists and engineers.

Because of GIPHY.com’s integration with Twitter, Slack and Instagram, my GIFs now prominently show up as the top result in searches – and they’ve accrued more than 136 million views thus far. The Huffington Post, A Plus and Mashable have written articles about the project.

In June 2019, I expanded my representation mission to Instagram, creating stickers that celebrate the visibility of women at work. Anyone can use my stickers in Instagram stories, proudly stating: “this is what a filmmaker (or author, artist, CEO) looks like.”

Instagram Stickers

My Instagram stickers (look them up in the “stickers” tab in Instagram Stories):

  • Directed By:
  • Female Filmmaker Friday
  • Feminist
  • Feminist Book Club
  • Photo By:
  • Powerful
  • This Is What an Artist Looks Like
  • This Is What an Author Looks Like
  • This Is What a CEO Looks Like
  • This Is What a Filmmaker Looks Like
  • This Is What an Illustrator Looks Like
  • We Are All Wonder Women

My Stickers In Use:

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