GIPHY Elena Rossini

170

GIFs of women in film

16

GIFs of women in other professions

175

weekly views for my two channels

187

million total views so far

In September 2017 I began creating animated GIFs that showed female filmmakers. The style of each image followed the same template: the picture of a female director on set, behind the camera, with her name displayed in big bold letters, under the words “This is what a film director looks like.” The project’s mission was simple: to populate GIPHY – the world’s no.1 repository of animated GIFs – with images of female directors, in order to make them more visible, and allow people to discover them and learn their names.

Fast-forward to the present day: by now, in the summer of 2019, I have created almost 200 animated GIFs of female directors and cinematographers. GIPHY has given me not one, but two official channels: in the second one, I began posting images that celebrate women and girls across professional fields: from activists, to authors, CEOs, politicians, scientists and engineers.

Because of GIPHY.com’s integration with Twitter, Slack and Instagram, my GIFs now prominently show up as the top result in searches – and they’ve accrued more than 8 million views thus far. The Huffington Post, A Plus and Mashable have written articles about the project.

In June 2019, I expanded my representation mission to Instagram, creating stickers that celebrate the visibility of women at work. Anyone can use my stickers in Instagram stories, proudly stating: “this is what a filmmaker (or author, artist, CEO) looks like.”

GIPHY Elena Rossini

Instagram Stickers

My Instagram stickers (look them up in the “stickers” tab in Instagram Stories):

  • Directed By:
  • Female Filmmaker Friday
  • Feminist
  • Feminist Book Club
  • Photo By:
  • Powerful
  • This Is What an Artist Looks Like
  • This Is What an Author Looks Like
  • This Is What a CEO Looks Like
  • This Is What a Filmmaker Looks Like
  • This Is What an Illustrator Looks Like
  • We Are All Wonder Women

My Stickers In Use:

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