200

GIFs of women in film

30

GIFs of women in other professions

800

million views for my 2 GIPHY channels

GIFs that promote visibility

In September 2017 I began creating animated GIFs that showed female filmmakers. The style of each image followed the same template: the picture of a female director on set, behind the camera, with her name displayed in big bold letters, under the words “This is what a film director looks like.” The project’s mission was simple: to populate GIPHY – the world’s no.1 repository of animated GIFs – with images of female directors, in order to make them more visible, and allow people to discover them and learn their names.

Fast-forward to the present day: by now, I have created almost 200 animated GIFs of female directors and cinematographers. GIPHY has given me not one, but two official channels: in the second one, I began posting images that celebrate women and girls across professional fields: from activists, to authors, CEOs, politicians, scientists and engineers.

800+ million views

Because of GIPHY.com’s integration with Twitter, Slack and Instagram, my GIFs now prominently show up as the top result in searches – and they’ve accrued more than 800 million views thus far. The Huffington Post, A Plus and Mashable have written articles about the project.

Instagram Stories Stickers

In June 2019, I expanded my representation mission to Instagram, creating stickers that celebrate the visibility of women at work. Anyone can use my stickers in Instagram stories, proudly stating: “this is what a filmmaker (or author, artist, CEO) looks like.”

Instagram Stickers

To find my stickers on Instagram, start a new story, look for GIFs > Stickers and search for “byelena”.

My Stickers In Use:

Keep Exploring This Site:

About Elena Rossini

Read Elena Rossini's About page, which includes her biography and a description of her most notable projects.

The Illusionists

The Illusionists is Elena Rossini's most notable project – a documentary about the dark side of advertising and the marketing of unattainable beauty ideals around the world.

100 Days of Women in Film

A blog series by Elena Rossini that celebrates the careers of unsung heroines from the world of film and television.

Filmmaker Blog

Read Elena Rossini's filmmaking blog.

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